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air2500.jpg

This film looks at excessive consumerism through a fictitious TV advertisement for a hypothetical product. The commercial advertises an air chamber, a household appliance that generates air with lower CO2. Using irony and symbolic humorous settings, the author underlines the indisputable fact that people are ignoring actual ecological problems and are usually triggered by them only when there is an immediate danger upon themselves.   

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The work was part of the ASN Group show SHIFT at the ECCI, Edinburgh in December 2018.  

A.I.R. 2500
SHIFT group show, ECCI, December 2018
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